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The Visual Style of Canoe Races in Týn nad Vltavou
Šafářová, Gabriela ; Marešová, Věra (referee) ; Macháček, Mikuláš (advisor)
I focused on design of information and promotional materials of Canoe Marathon World in Tyn nad Vltavou. I concentrated mainly on the failures of the current visual style and proposed new solutions. The key is to design a new logo and its modifications, which will be put to use in a slight variation in the coming years. Art themes based on specific objects, materials and phenomena (lamina structure, paddles, movement) are simplified into almost abstract forms.
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The Krtek Foundation
Kvardová, Klára ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
Theme of my bachelor project is the corporate identity of Foundation of Pediatric Oncology KRTEK. Design consist of logotype, business cards, promotional cards, brochure for sponsors, design of website and promotional campaign based on videospots. My aim was to focus on the promotion and propose a strategy to present its activities. The corporate identity is based on the children's playfulness and especially on a personal and positive attitude of people in Foundation, which is in these situations important.
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A Personal Stamp on Paper Products
Hikadová, Kateřina ; Kopečková, Veronika (referee) ; Macháček, Mikuláš (advisor)
In this bachelor’s thesis I am mainly concerned with creating of my own paper-making trade mark under the label of Papíři. It is intended as a small scale experimental stationery as an alternative to common paper production. In the field of book binding I strive for innovation in different types of binding. With respect to maintain the high quality level of products, I prefer the handmade style and a small number of copies made of good materials with the use of my own binding techniques. The part of my bachelor thesis is also devoted to designing of visual style of Papíři label, logotype, website layout with online store, examples of products and proposal of promotion channels.
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Studio Najbrt - History and Media Image of Graphic Design Studio
Daňová, Soňa ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.
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Návrh interiéru loftové kavárny a design atypického nábytkového prvku
Kočí, Nikola
The main goal of the work is to design interior of the café and the element of atypical furniture. Introduction contains description of non-residential premises and sales facility issues. The work is also focused on history of cafeteria, the current trends of cafés and the cafeterias in Šumperk. There is also theoretical knowledge, standards ergonomics, safety and other important issues which café environment requires. The second part mentions with selected café objects and describes solution of own-design café and atypical element of the bar counter. Part of the design is a treatise about the unified visual style of the café. Result of the work is the first sketches and ideas for the solution of the interior. The final design is demonstrated by visualizations and a reduced to 3D model.
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Návrh alternativního centra pro předškolní děti
Havránková, Tereza
The thesis engaged proposition of center for preschool kids situated in nature on boards town of Šumperk. Center is for kids whose parents have different way about education, then is used in classic kindergarten. In the thesis is description a way of education in classic kindergarten but the alternative pedagogical way too. The alternative way is inspiration for this thesis. Contain technical, safety and legislative rules with design od building, furniture and materials for preschool kids. Thesis occupy with interior, exterior and green vegetative roof for walking which is fill in technical drawing and visual style.
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The tranformation of the visual style of Czech televison form 1992 to the presence
Šmejcká, Tereza ; Slanec, Jaroslav (advisor) ; Géla, František (referee)
This diploma thesis investigates the transformation of the visual style of chosen news and journalistic programmes, chosen news programmes are Události (main news programme), Branky, body, vteřiny (sports news) and Předpověď počasí (weather forecast), chosen journalistic programmes are 168 hodin, Reportéři ČT, Objektiv and Toulavá kamera. In its theoretical part the thesis is focused on history of Czechoslovakian and Czech television. Furthermore there is a description of visual communication and visual style with detailed focus on typography and colourfulness. Next the theoretical part focuses on the characteristics of logo and its important attributes. Another chapter depicts a visual style of a television channel in the sight of selfpromotion, on air and off air applications and the graphics of a television, its current trends, effects, typography and current approaches. The last chapter of the theoretical part focuses on description of chosen programmes. In the frame of empirical part the picture analysis appended with semiotic analysis of chosen programmes and logo of Czech television were conducted. The picture analysis consists of five technical and two symbolical codes, the values of the codes are written down in tables. The transformation of each programme in tracked period is written...
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Marketing comunication of a company: A proposal of a company design
Bessenyey, Viktorija ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.
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Visual identities of film festivals
Terekhova, Margarita ; Bubeníček, Jan (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis aims to present film festivals taking place in the Czech Republic, as well as to take a closer look at their visual identity during the last 3 up to 5 years. I would like to create an extensive overview of the graphic and audiovisual creations of each event, but also to understand, how they have been made and what graphic elements, techniques and composition rules have been used. This work is also intended to use gathered information in order to to create a new unified visual identity of Multifest - a short film festival featuring movies shot by multimedia students at the University of Economics in Prague. In the theoretical part of the thesis I elaborate the basic theme-related terms, and explain why visual identity is that important nowadays. I also offer a historical overview of the Czech movie and festival posters. In the analytical part I explore the visual identities of film festivals currently taking place in the Czech Republic. I focus on the local student film festivals. Descriptions involving visual materials are to create a brief outline of the evolution and main trends of graphic design in the field. The practical part focuses on creating a new unified visual identity for the Multifest Festival. This part extensively describes the particular workflow steps in creating the new identity, from setting the goals via target groups research and drafting, to final creation of the necessary graphic and audio materials.
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